Info Grafik helps companies and non-profit organizations position their products, services and experiences to help create a clear and distinct value proposition in relation to their competition. This positioning strategy guides the development of the branding, marketing and communication plans.
The company was founded in Chinatown in 1985 to serve the needs of Hawaii business and non-profits by helping them create a strategic business advantage that would endure over time.
We have just finished updating the brand packaging and positioning for KonaSeaSalts.com and Kokua Market in Honolulu. Previous work includes the packaging for Maui Style Potato Chips, repositioning, branding and retail store design for Island Slipper, and complete real estate brand and marketing programs for Kukio, Kaunaoa and many other projects on every island except Lanai.
We can help with:
1. Startup Companies: Pitch deck, positioning, brand story, informational and promotional materials, online and off
2. Pivoting Businesses: New pportunity assessment, strategic re-positioning, updated communication and marketing strategies
3. Mature Businesses: Audit of existing position in relation to the competitive set, updating the brand strategy and story to match the times and new opportunities, strategic re-positioning, new product development